Africa 24 news
The pioneer of Life by Design program says the TV youth empowerment show is coming back.
“It is with profound gratitude that I make this announcement as we stand at the threshold of an exciting chapter in the Life by Design journey.
“The past, with all its challenges and triumphs, has paved the way for an exciting transformation, and I am honoured to share with you the news of our much-anticipated re-launch,” he revealed.
Almost 35 years ago, Joe Abass said, a journey began that would not only change my life but also eventually touch the lives of hundreds of thousands of Sierra Leoneans.
The program is known by many Sierra Leoneans as a ‘life-lifting’ of those who dream big.
Joe Abass’ Life by Design was designed for youngsters with sound innovative minds and are mostly helped to lift their lives from the ruins.
Whist much young blood also used to get useful advice on how to navigate the ‘dark seas’ of life to become successful in life.
Joe Abass Bangura, in one of his presentations of the popular TV show, is recalled to have warned graduate career dreamers that: “You choose or design the life you want”.
And so many young people like Kelvin Doe, a high school student of the Prince of Wales, had been brought to fame after being spotted by Mr Joe Abass Bangura.
Young Kelvin, a young innovative engineer, was believed to have been helped by Joe Abass’ Life by Design show, as the teenager now lives in the US.
The passionate life-changer traced back his dark history: “Born into circumstances that spoke of adversity, poverty, and academic hurdles, the early chapters of my life were marked by uncertainty.
“A divinely orchestrated encounter with a mentor ignited a spark, a realization in me that the power to shape my destiny lay within the choices I made.”
From that pivotal moment, he went on, the transformation of my life began; and along with it, a deep desire to reciprocate by using the insights I had gained to empower my generation.
“This [idea] started off with me delivering motivational talks in churches and on radio talk shows and ultimately, saw the establishment of the nationally acclaimed “Life by Design” TV show in 2011.”
He said Life by Design Show had racked over 900 episodes, reaching an estimated 3 million Sierra Leoneans.
Its impact is believed to have ranged from energizing the transformation of thousands of Sierra Leonean youth; to spearheading National Public Education Campaigns during the Ebola and COVID pandemics.
And, he continued, as a statesman, he had been mediating with politicians in a number of critical political crisis situations, including with heads of political parties in Sierra Leone’s parliament.
These achievements, he believed, have seen recognition of several high profile national and international awards.
“Following repeated calls from Sierra Leoneans for the return of the show, the “Life by Design Show” is poised to make a remarkable comeback, with broadcasts extended to social media platforms in addition to radio and TV – ensuring an even broader reach.”
“Our content will be mostly curated in Krio, aiming to connect with Sierra Leoneans globally. The show will continue to address themes around Life, Career and Business Mastery.” The show will incorporate Q&A sessions and the questions and answers will seek to address callers’ pressing questions and they’ll have the opportunity to shape the show’s content based on their feedbacks.
“I share this news with you, with a heart full of gratitude. Grateful to God for making my life the gift and impact it has been to my generation; grateful to you for your prayers and support over the three and a half decades, and for participating in this very transformative journey, curating your own life by design, one decision at a time.
“The show holds a clear mission – to continue to empower young individuals to take responsibility for creating the future they desire to experience.
“I approach this new chapter with faith, enthusiasm and sincere wishes, for a brighter future for the Sierra Leonean youth.
Thank you for being an integral part of this amazing journey.”
Ps: The Show Will Be Broadcast Every Tuesday Via The Joe Abass – Life By Design Whatsapp Channel And Our Facebook Page Facebook.Com/Joeabasslbd – For Further Details, Please Call 030 600 600
JOE ABASS